Grady’s Sports Media Certificate is the first of its kind in the Southeastern Conference and the most in-depth program in the country.
The program is directed by Prof. Vicki Michaelis, a 20-year veteran of the sports media industry at outlets including USA Today, where she was the lead Olympics reporter for 12 years. Prof. Welch Suggs is associate director. His sports media experience includes stints at The Chronicle of Higher Education and Street & Smith’s SportsBusiness Journal.
The interdisciplinary program debuted in Fall 2014. It gives students foundational knowledge of the societal impact of sports and sports media, along with in-depth training, multiplatform skills and a distinct job-market advantage in one of the media industry’s growth sectors.
Industry demand for graduates with sports-specific media skills is strong. Even in the wake of digital disruption, sports online publications are growing, new sports broadcast networks are forming, and sports organizations are boosting their online content and communication.
Students in the Sports Media Certificate program:
- Study the interplay of sport in media and society.
- Learn how the relationships among athletes, coaches, sports administrators, sports organizations and the media have evolved and how they affect the evolution of and issues arising within sports.
- Acquire journalism skills with a multimedia- and innovation-oriented mindset.
- Specialize within the sports media specialty, pursuing their particular interests in sports enterprise reporting and writing, sports broadcasting and production, and sports communications.
- Gain real-world experience throughout their time in the program, crowned by a practicum in their particular area of interest.